What is Max Loves Midland?

Hi! I’m Max, and I love Midland! Welcome to Midland County, Michigan.

Our vision- Midland: an inclusive community. Together. Forward. Bold. An exceptional place where everyone thrives.

Max Loves Midland is your entertainment, resources, and collective improvement hub for Midland County. We welcome you to align under one community calendar to reduce duplication and enhance community connection.

We believe transformative change is plausible when we work together to make Midland the best place possible. Our vision statement is our guiding light – providing the goal of making Midland a community of choice for future and current generations.

Max Loves Midland is based on the framework of Communities of Excellence 2026. The Communities of Excellence framework is built around the idea that for America and its communities to succeed in the second 250 years of its existence, community leaders and community members must work together to accomplish collective goals while listening to stakeholders, (re)allocating resources, addressing community issues, supporting advancement initiatives, and utilizing scorecards to monitor progress. That’s how high-performing organizations succeed, and Max Loves Midland intends for Midland County to be a thriving community.

Max Loves Midland is a collective vitality initiative of various organizations and individuals within Midland County. The Midland Area Community Foundation serves as the backbone organization but is just one of many supporters. We are all Max. Everyone is welcome to join and participate in the vision of collective change. We serve as a non-competitive and non-partisan resource to reduce duplicative efforts. We are here to uplift all of the great things already taking place in the region and help the people who are willing and able to fill in any gaps.

This work is all about supporting purposeful performance excellence across traditional geographic, sector, and industry boundaries to help make a more significant difference together than any one organization, entity, or community can make on their own!

Graphic inspired by Communities of Excellence 2026.


How can I tell people about Max Loves Midland?

Feel free to download these two flyers to print or share digitally. You can also share our posts on Facebook or Instagram!


How are we doing?

Please read our County’s Baldridge-based community profile.

Here’s our community dashboard.


Our outlined challenges and advantages:

Challenges: Income disparities, nationwide competition for talent, significant infrastructure needs and funding (broadband, dam failure, aging assets, transportation system), and the need to be more welcoming and inclusive. 

Advantages: Engaged community leadership, highly skilled and educated workforce, the community’s philanthropic spirit, and the Midland Area Wellbeing Coalition initiative.


Want to dive deeper?