Local Partnership Brings Housing Support to a Midland Family

When unexpected hardship affects a family, having a stable place to call home can provide an important foundation for moving forward. A new local partnership is bringing that kind of support to a Midland County family.

Great Lakes Investment Advisors, Inc. is partnering with the Gradient Gives Back Foundation to provide up to 12 months of housing assistance to a local family experiencing unexpected hardship. This is the first Gradient Gives Back housing assistance partnership in Midland, made possible through Great Lakes Investment Advisors' desire to give back to the community they call home.

Gradient Gives Back Foundation works with independent financial advisors across the country to connect families facing unexpected challenges with housing assistance. The foundation's mission is to provide financial relief that helps families regain their financial footing and focus on what matters most.

Unexpected hardship can take many forms, including serious health challenges, unexpected loss, accidents, or natural disasters. Housing assistance can help ease some of the financial pressure families experience while navigating these circumstances.

For Great Lakes Investment Advisors, bringing the program to Midland is an opportunity to connect a national foundation's resources with a local need.

"We wanted to help give back to the community," the Great Lakes Investment Advisors team shared. That commitment led them to begin working with Gradient Gives Back to identify a Midland family who could benefit from the program.

This kind of collaboration is one example of what can happen when local organizations look for ways to connect people with resources and support. By bringing together a local business, a national foundation, and a family in need, the partnership is creating a little more stability for someone in our community.

Need housing assistance?

Families facing unexpected hardship can learn more about the program and apply for assistance through the Gradient Gives Back Foundation.

Learn more and apply for housing assistance.

Community is built through connection. Sometimes that means sharing a resource, sometimes it means opening a door, and sometimes it means simply finding a way to help a neighbor through a difficult season.