Midland Apartment Occupancy Hits 97%, Squeezing Renters as Affordable Options Shrink
Affordable Housing Alliance's Home Starts Here Campaign Will Preserve and Build Affordable Homes; Donor Gifts Matched Dollar-for-Dollar Through November 20, 2026.
Midland’s rental housing market is nearly full. According to the Community Overview & Housing Market Summary, a study released in 2025 by Bowen National Research, 23 apartment properties in the city of Midland were surveyed, totaling 2,456 units, and just 74 sit vacant — an overall occupancy rate of 97%, leaving renters with few options.
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Building Neighborhoods and Belonging Through Homes: Meet Jenifer Acosta
“I’m Jenifer Acosta, and I’m a real estate developer and housing strategist. I’m the lead consultant for Housing Forward, a community-based initiative working to implement solutions and develop and rehabilitate housing throughout Midland County and the surrounding region.” -Jenifer Acosta
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Affordable Housing Alliance's Evening of Impact
The Affordable Housing Alliance (AHA) is proud to celebrate 30 years of providing safe, affordable homes for Midland County residents with its Evening of Impact fundraiser, to be held Tuesday, November 4, 2025, at The H Hotel in downtown Midland.
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Reece Endeavor: Building Homes, Creating Stability
One of the ways Reece Endeavor shows care for tenants is through their monthly pantry picks. Stocked with essentials like toilet paper, dish soap, and laundry detergent, the pantry allows tenants to choose the items that make daily living just a little easier. It’s a small act with a big impact, because when basic needs are met, people can focus on living full and meaningful lives.
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MBA Business Spotlight: Saralyn Temple of Midland’s Open Door
Saralyn joined Midland's Open Door two years ago, initially inspired by the meaningful work of her predecessor, Renee Pettinger. "I came here because I admired how Renee truly cared for people," Saralyn explained. "To me, love for God and love for neighbor are central. Open Door embodies that by treating everyone with dignity and compassion, recognizing each person’s inherent worth. We have the opportunity to see people that others sometimes overlook, to care deeply for them, and to remind them of their value."
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MBA Business Spotlight: Meet Krista Martelli of Ayre Rhinehart Real Estate Partners
Krista Martelli of Ayre Rhinehart Real Estate Partners had a passion for real estate at a young age, inspired by her mother who transitioned from dental hygiene to construction, building her own company when few women were in the industry.
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Navigation Team Meeting Recap: Housing, People, and Childcare Collabor-action Teams
The Max Loves Midland Navigation Team gathered on February 14, 2024, to discuss key community initiatives, called “Collabor-action Teams”, focused on housing, people attraction and retention, and childcare.
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Fashionable Flipping: Meet Brandon Lewis, The Dapper Agent
“We're opening up that 'Midland Bubble,' and that wasn't always the case. Midland has a reputation for being a 'God bless us and no more' type of town, but I think it's changing. Sometimes I compare us to the Dallas Cowboys - we had a heyday, but we need a championship, and inclusivity is a great start. What makes Midland great is the people, and having people of all ideologies and backgrounds sharing spaces makes us even better.” -Brandon Lewis
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Navigation Team Meeting Recap: Housing
On February 16th, the Max Loves Midland Navigation Team gathered to discuss the topic of housing in Midland County.
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