From Crepes to Community: Meet Brandon Morey
Watch Episode 27 of
The Max Loves Midland Show
Brandon Morey, In His Own Words:
“My name is Brandon Morey, and I'm building community one crepe, coffee, and pastry at a time.
Katie and I started Crepes Et Amis out of a hot dog trailer. We pulled it behind a Ford Flex that was never built for that kind of haul, but we had passion and purpose, and that was enough. Our first Farmers Market setup was noisy and rough around the edges. In fact, our generators even got us in trouble at first. But we figured it out. We were the first food truck at the Midland Area Farmers Market, and since 2013, we have made Midland our home.
The dream was always a coffee shop—something community-centered. But instead of jumping straight to brick-and-mortar, we started small. I went to Walmart and bought a twenty-dollar griddle and some dowels and taught myself to make crepes. Our friends loved it, and I loved doing it. That passion grew into a business. Two years later, in 2015, we opened our storefront on Townsend Street.
That same creative spark that led us to Crepes has grown into something more. Around 2020, we started playing with pastries, and that led to Iron Dame, our bakery concept. Then, earlier this year, we had the chance to purchase Enjoy! Bakery in the Circle. It felt like the right time. We wanted to build on Kim's legacy, to preserve what people loved while also dreaming bigger. That little corner of Midland has so much potential. We want it to be more than a place where people pick up something sweet. We want it to feel like a hub—like it belongs to everyone.
I was born a do-it-yourselfer. I've been that way since I was a kid. I once made a pair of glasses out of a fax machine tray and a Dremel tool because I broke my real ones. They didn't work, but I made something. That spirit has carried through my entire journey. I was nearly done with a nursing degree when Katie and I married. This idea [of Crepes] pulled me in, although I was on a completely different path. I knew I had to try.
Now we are a family of business owners. Katie and I own and operate all three businesses, and our kids are already becoming part of the team. My thirteen-year-old is filming with me. My nine-year-old is doing photo shoots for our social media. Our oldest is twenty and already thinking about starting his own company. It's one of the things I'm most proud of—not just the businesses, but the example we're setting for our kids.
We know that the strength of our businesses depends on the strength of our neighbors. That's why we're working with other local entrepreneurs on Townsend Street to bring a new vision to life. It's called the Downtownsend Crowdfund, led by Midland Young Professionals through a partnership with the Midland Business Alliance and Midland Area Community Foundation. We want to create a shared outdoor gathering space with planters, pergolas, and benches. Not just for us—for Bookmarks, for Mr. Mustache, for every passerby who wants to take a moment and breathe. We want to turn Townsend into something more than a street. We want it to feel like a destination.
I believe in Midland. During the pandemic, this community showed up for us in ways I'll never forget. People bought gift certificates when we needed them most. They kept us afloat. That changed how I saw everything. This isn't just about profit and loss. This is about making life a little bit better for the people who walk through our door—even if only for a moment.
Looking ahead, I'm excited about what we can do together. Whether it's revitalizing the Circle or bringing new life to forgotten corners of Downtown, I want to be part of it. If we can keep finding ways to say yes to each other, ideas, and growth, then Midland's best days are still ahead.”
Do you have a Midland County story you would like to tell that aligns with our vision?